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CLIENT:

Spotify

THE BRIEF:

How can Spotify spread positivity by using technology to bring listeners closer to the creators and communities they love?

Today, more listeners than ever (602 million and counting) can discover and enjoy over 100 million music tracks, 5 million podcasts titles, and 350,000 audiobooks on our platform. But the relationship we have with our listeners is about more than providing entertainment.  Our research indicates that most of our Gen Z and Millennial listeners view audio as a mental health resource.

INSIGHT:

Around 25% of individuals with special needs, face challenges with communication.