WORK

UNAM

Visual identity for unam, a specialty coffee bar in Valencia rooted in one person's decision to finally do the thing. The owner, envisioned a place shaped less by coffee culture than by the kid who first wanted it.

The identity is built around the inner child. As memory, as permission, as play, signed by a drawing of him at a young age.

RTD

Label and packaging design for RTD [Ready to Drink], a Buenos Aires canned tinto de verano rooted in the typical drink in Spain: red wine, lemon soda, ice, whatever glass is nearest.

The identity is built around the table: the long lunch, the plastic chair, the two hours after it. A drink made for company rather than for the shelf.

Habito Pampa

La Merced aims to strengthen its connection with existing consumers while also attracting a new audience to try out mate.

The objective is to create an extension that promotes the unique qualities of La Merced mate yerba, highlighting its tradition, flavor, and health benefits.

Daily Habits

Brand and art direction for the launch of Daily Habits' silky moisturizer, a skincare line rooted in ritual rather than results.

Skincare framed as time spent instead of problems solved. The direction is built around touch: warm light, silk, salt water, giving the two minutes the product occupies more weight than anything it promises.

Active Soul

Brand design for Active Soul, a wellness studio rooted in movement, mindfulness, and community, which opened in June 2025. Elena Zapata,
the studio's founder, envisioned something light and serene.

A seaside escape rather than a wellness brand. The identity is built around the coast: as light, as water, as pause. Reimagined for a modern studio rather than a retreat.

Spotify D&AD Awards Art Direction Submission

How can Spotify spread positivity by using technology to bring listeners closer to the creators and communities they love?

Today, more listeners than ever (602 million and counting) can discover and enjoy over 100 million music tracks, 5 million podcasts titles, and 350,000 audiobooks on our platform. But the relationship we have with our listeners is about more than providing entertainment. Our research indicates that most of our Gen Z and Millennial listeners view audio as a mental health resource. Developed together with Julia Marotta.