own your pleasure - art direction
CLIENT:
Durex
THE BRIEF:
Help Durex break down barriers to sexual freedom.
INSIGHT:
Many women experience feelings of shame, embarrassment, and taboo when it comes to discussing their pleasure, exploring their likes and dislikes, and openly communicating their desires.
BIG IDEA:
Empower women to fully embrace and express their sexual pleasure.
the app
personalized and curated pleasure playlists, to fit your mood.
a pleasure app designed to prioritize women's sexual empowerment and pleasure.
we are dedicated to building a community that encourages open dialogue, empowering women to embrace their pleasures freely.
our platform encourages women to express themselves fully and confidently in their sexual experiences, fostering a space where they can explore and embrace their pleasures without shame.
Own Your Pleasure App, Logo icon variation.
website favicon
iPhone iOS display
App system
this special promotional box is a celebration of pleasure, a tool for self-discovery, and an embodiment of empowerment.
whether exploring solo or with a partner, the control set provides a versatile range of tools to suit individual desires and preferences.
the pleasure kit
durex is spreading awareness about owning your pleasure through out-of-home posters strategically placed in high-traffic areas like subways, bus stops, and urban centers.
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durex, own your pleasure, print ads
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each poster features a QR code
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invites women to download the own your pleasure app
All Rights Reserved. Isabella Mozzi. 2024.