habito pampa - art direction, brand identity

CLIENT:

THE BRIEF:

La Merced aims to strengthen its connection with existing consumers while also attracting a new audience to try out mate. The objective is to create an extension that promotes the unique qualities of La Merced mate yerba, highlighting its tradition, flavor, and health benefits.

INSIGHT:

Modern consumers are drawn to visually appealing spaces and experiences, making aesthetics a powerful tool for attracting new audiences.

BIG IDEA:

Make Habito Pampa a new concept store — mate shop.