la casita foundation - branding, community
CLIENT:
La Casita Foundation
INSIGHT:
La Casita Foundation possesses immense beauty in its mission, yet it struggles with visibility and the ability to empower financially challenged women.
BIG IDEA:
Introducing a cohesive color palette of soft pinks and vibrant red hues, paired with a captivating emblem of a woman evolving into a delicate butterfly, La Casita can achieve unparalleled recognizability.
Being deeply involved with La Casita Foundation since 2015, serving as a program director for four impactful years, and continuing to contribute significantly to its events today has been a profound journey of empowerment and growth. Through my roles, I've witnessed firsthand the transformative impact our work has on women in vulnerable situations.
During the challenging months of quarantine, I took on the role of an online tutor, providing not just academic support but also a listening ear and a safe space for mothers and children to share their struggles. It was more than education; it was about fostering connections and empowering women to navigate challenges with resilience and strength.
Empowering women has always been a driving force. I believe that by empowering women, we can catalyze positive change that ripples throughout communities and society at large. Helping them realize their potential, grow, and learn that they are capable of achieving their dreams is a cornerstone of my dedication to La Casita Foundation and its mission. Because when we form women, we transform the world.
What it means to me.
All Rights Reserved. Isabella Mozzi. 2024.